The Problem
Freshivores had a great product but no infrastructure to grow. No SDK. No attribution. No automation. They were paying ₹117 per download with no idea which campaigns were working — and no system to turn downloaders into repeat buyers.
Every rupee spent was a coin toss. The app installed; the user churned. Expensive silence.
What We Built
- SDK & AppsFlyer attribution wired end-to-end
- CRM segmented by behaviour & LTV
- WhatsApp automation for onboarding & reorders
- Email flows for lapsed users and cart recovery
- Meta campaign restructure + new creative angles
- Lookalike audiences from high-LTV buyer seeds
Cost per download dropped 87% — and the WhatsApp engine started driving 30% of all reorders on autopilot.
— Freshivores · Bangalore · E-commerce